[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Missoni story<\/em><\/p>\n Ottavio Missoni, known as Tai, was born in Ragusa (Dalmatia) to Teresa de Vidovich, countess of Capocesto and Ragosniza and to Captain \u201cde mar\u201d Vittorio, son of a Friulian magistrate who moved to Dalmatia when it was Austrian territory. In childhood he moved to Zara, then studied in Trieste and Milan.\n<\/p><\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Rosita Jelmini was born in Golasecca, a town along the banks of the Ticino, in the province of Varese. Not far from home is the shawl and embroidered fabric factory founded by the maternal grandparents, the Torranis, where parents Angelo Jelmini and Diamante Torrani worked.<\/p>\n At the Milan arena, at the age of 16, Ottavio beat the then world record holder of the 800m, the American Robinson, in the 400 meters with a time of 48.8s. Time that still remains the best Italian performance of a sixteen-year-old. He is the absolute Italian champion on the 400 meters and in Vienna he wins the title of World Student Champion.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/15-2-1929.jpg” title_text=”15-2-1929″ align=”center” _builder_version=”4.20.0″ _module_preset=”default” max_height=”250px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n During the war Ottavio militates in Africa and is taken prisoner by the British. He stayed in Egypt as a \u201cguest of Her Britannic Majesty\u201d for four years.<\/p>\n Rosita studies languages \u200b\u200bat the Rosetum College in Besozzo (Va). Ottavio returned to Italy at the end of the year and lived between Trieste and Milan. He completely interrupts the studies that actually had never begun.<\/p>\n He resumed his competitive activity competing for the prestigious Gallaratese Gymnastics Society of which he will be captain. For six years the \u2018Gallaratese\u2019 will win the absolute Italian title of club.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/10-1948-07-Italia-Svizzera-Ottavio-sul-Podio-lq.jpg” title_text=”archivio missoni neg 2″ align=”center” _builder_version=”4.20.0″ _module_preset=”default” min_height=”315px” min_height_tablet=”315px” min_height_phone=”315px” min_height_last_edited=”on|desktop” max_height_tablet=”270px” max_height_phone=”270px” max_height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In June Rosita graduates in modern languages \u200b\u200band goes to improve her knowledge of the English language in London.<\/p>\n Ottavio participates in the London Olympics with the Italian Athletics National Team. After completing her studies, Rosita began to collaborate on the creative side of the family business following the work of her father Angelo Jelmini.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Ottavio is 4th at the European Athletics Championships in Bruxelles over the 400m hurdles.<\/p>\n Ottavio and Rosita get engaged[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n On April 18 Ottavio and Rosita get married in Golasecca. They therefore settled in Gallarate, not far from Milan. In the basement of the house they set up a small knitwear workshop, continuing together the activity started <\/span>by Ottavio in Trieste. Vittorio was born on April 25th.<\/p>\n They work for the boutique of <\/span>Biki<\/a><\/strong> <\/span>of Milan in collaboration with Louis Hidalgo with whom they will later make small special collections for la Rinascente in Milan.<\/p>\n Luca was born on July 4th.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/1953-Golasecca-.jpg” title_text=”1953-Golasecca-” align=”center” _builder_version=”4.20.0″ _module_preset=”default” max_height_tablet=”300px” max_height_phone=”300px” max_height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n They present the small fashion collection called Milano-Simpathy at La Rinascente. A colorful striped shirt-dress stands out in the windows of Piazza del Duomo and\u00a0<\/span>Brunetta<\/a><\/strong>\u00a0<\/span>depicts him with her immediate features and communications for an advertising page in the Corriere della Sera. A \u2018Missoni\u2019 label has recently been sewn into these dresses. Angela was born on December 26th.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/2019\/02\/Pagina_Pubblicitaria_BRUNETTA_corriere_della_sera.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Their clothes start appearing in fashion magazines.<\/p>\n As the business grew, they moved to a larger laboratory, still in Gallarate.<\/p>\n They rediscover the Rachel machines, until then used only to make shawls, and use them to create brand new very colorful and super light dresses.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n They begin to experiment on rayon-viscose which will be one of their favorite fibers.<\/p>\n The first journalist who takes a serious interest in Tai and Rosita\u2019s work is\u00a0<\/span>Anna Piaggi<\/a><\/strong>\u00a0<\/span>with his infallible talent-scout nose. She is fashion editor for Arianna di Mondadori and with her husband, the photographer\u00a0<\/span>Alfa Castaldi<\/a><\/strong>, will always follow them season by season giving voice to their collections with very personalreleases<\/em>\u2019. In June they have great success by presenting to the press, at\u00a0<\/span>Theatre Gerolamo in Milan<\/a><\/strong>, their first fashion show with the Fall Winter 1966 collection. It is a collection that breaks with the traditional patterns of the use of knits. They conquer their first cover on Arianna. Even the USA is starting to take notice of their work and in France Elle puts a \u2018Missoni\u2019 on the cover.<\/p>\n In Cefal\u00f9 they receive the \u2018Moda Mare\u2019 award. In April, Woman\u2019s Wear Daily, the newspaper considered to be the verb of fashion, dedicated the opening page to Missoni, writing: \u201cMissoni leads the way with one of the most sinful dresses among those inspired by Art Deco\u201d. In April, Tai and Rosita break the mold again and present a hugely successful collection in Florence, giving way to a new and graphic interpretation of dressing for women and also for men. The style that the Americans will baptize as\u00a0<\/span>\u2018Put-Together<\/em>\u2019<\/a><\/strong>. In November, at the invitation of Diana Vreeland, Ottavio and Rosita present their creations in New York in a suite at the Palace Hotel in front of the Fashion coordinators of the most important Department Stores in New York and the entire editorial staff of Vogue America.<\/p>\n In December, Bill Cunningham headlined the Chicago Tribune: \u201cSensational shirt in Italy. Colors that are a revelation of natural beauty\u2026 in an absolutely unexpected mix that captures the free atmosphere of today\u2019s fashion. The buyers of the most important department stores lined up in front of the door of the Missoni apartment at the Hotel Plaza\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n For the cover of the February issue of Vogue Men,\u00a0<\/span>Oliviero Toscani<\/a><\/strong>\u00a0<\/span>photographs\u00a0<\/span>Lino Capolicchio<\/a><\/strong>, defined as \u201cthe best young actor in Italian cinema\u201d, with an exclusive patchwork created by Ottavio Missoni at the request of the journalist\u00a0<\/span>Anna Piaggi<\/a><\/strong>. <\/span>The SS 1971 Collection is sold in New York by Saks Fifth Avenue. In spring, the Los Angeles Times presents the Missonis as \u201cThe New Status Symbol of Italian Design\u201d. In September in Dallas the Missonis receive the \u2018Neiman Marcus Fashion Award<\/a><\/strong>\u2019, the prestigious international award for Fashion, the equivalent of the Oscar, which since the year it was established (1938) has been awarded to names such as Schiaparelli, Chanel, Dior, Pucci and even Georges Braque for his jewelery collection . The motivation: \u201cHusband and wife together have dared new dimensions and new color relationships in the use of traditional knitting machines, so much so that today they are the most powerful force in the field of knitwear for men and women\u201d. The Missonis leave Florence and the Pitti platform. In order to fully present their collection, they choose Milan, their natural home. <\/span>French Marie Claire dedicates a six-page service to the collection with the following titles: \u201cArt: une le\u00e7on de tricot et de couleur\u2026 L\u2019 inspiration d\u2019un nouveau style\u201d. In February, Vogue America in a special editorial entitled \u201cThe best clothes in the world\u201d dedicated to the twenty major fashion creators included the Missonis among the ten European \u2018big guns\u2019, that is, among the designers who most influence the way we dress. The Missoni boutique in Milan opens. In February\u00a0<\/span>Enzo Biagi<\/a><\/strong>\u00a0<\/span>on the third page of the Corriere della Sera he presents them with the title \u201cThe personalities who have changed something in Italy: Ottavio and Rosita Missoni\u201d, defining them as \u201creally proper people, two provincials who have understood everything\u201d. The Missonis present the story of their twenty-five years of work summarized in a spectacular retrospective exhibition set up at the\u00a0<\/span>Rotonda di Via Besana in Milan<\/a><\/strong>. The exhibition obtained an extraordinary success and in October it was hosted in New York in the <\/span>Whitney Museum of American Art<\/em> <\/span> which for the first time accepted to exhibit \u2018Fashion \u2018 in its prestigious rooms. \u201cThey are museum pieces, but wear them as well\u201d. It is the title of Il Giorno that\u00a0<\/span>Maria Pezzi<\/a><\/strong>\u00a0<\/span>writes after the presentation of the autumn-winter collection. \u201c\u2026and then the Missonis arrive with their well-deserved overwhelming success and they overwhelm everything, formulas, calculations, precisions, nostalgia. When the models are like these, they have the power to move like all works of art\u201d, and concludes: \u201cOf course this collection is a \u2018pylon\u2019 of new fashion, not only Italian but international\u201d. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The \u2018Missoni\u2019 perfume is presented in New York. In March in Milan, the Galleria del Naviglio sets up an exhibition of the\u00a0<\/span>patchwork<\/a><\/strong>\u00a0<\/span>of Ottavio that\u00a0<\/span>Guido Ballo<\/a><\/strong>\u00a0<\/span>baptizes \u2018new tapestries\u2019.\u00a0<\/span>Renato Cardazzo<\/a><\/strong>\u00a0<\/span>in presenting the catalog wrote: \u201cMissoni is not a factory, it is not a stylist, but simply an artist\u201d. The exhibition was a great success and in May, due to the interest of Arnaldo Pomodoro, the new tapestries were exhibited in a personal exhibition at the \u2018Art Museum\u2019 of the University of California at Berkeley. Their scent gets the \u2018Fragrance Foundation Award<\/em>\u2019 for the best packaging. The Missonis make their debut at the Teatro alla Scala in Milan as costume designers in the\u00a0<\/span>Lucia di Lammermoor<\/a><\/strong>\u00a0<\/span>directed by\u00a0<\/span>Pier Luigi Pizzi<\/a><\/strong>\u00a0<\/span>and the voices of\u00a0<\/span>Luciano Pavarotti<\/a><\/strong>\u00a0<\/span>e\u00a0<\/span>Luciana Serra<\/a><\/strong>, creating more than 100 costumes for the occasion. A new Missoni boutique opens on Madison Avenue in New York.<\/p>\n Missoni Sport is launched, a second line of sportswear, produced and distributed by Malerba under the creative direction of Luca Missoni.<\/p>\n The Association Serica Comasca awards the Missonis with the \u2018Premio Italia\u2019 for printed fabric. In May, the President of the Italian Republic confers on Ottavio the honor of \u2018Commander of Merit of the Italian Republic\u2019. Documentary photographer Silvano Maggi, a friend and collaborator of the Missonis since the 1970s, documents the historical moment of the fall of the Berlin Wall by photographing some of the tapestries by Ottavio Missoni hanging on the Wall. These photos are the emblem of the harmony of diversity achieved when the fragments of a divided society harmoniously recompose in a symbolic multicolored patchwork.<\/p>\n In January the tapestry exhibition\u00a0<\/span>\u2018L\u2019emozione della materia\u2019<\/a><\/strong>\u00a0<\/span>is set up at the Collegium Artisticum Gallery in Sarajevo and in March at the Belgrade Civic Museum.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/2021\/06\/1990-Muro-di-Berlino-06-ph-Silvano-Maggi-x-web.jpg” title_text=”1990 Muro di Berlino 06 ph Silvano Maggi” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/africa002.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In the occasion of the inaugural event of the\u00a0<\/span>World Cup<\/a><\/strong>\u00a0<\/span>held in Milan at the San Siro stadium, the Missonis are asked to interpret the African continent with their clothes. Thus were born the costumes of AFRICA that\u00a0<\/span>Anna Piaggi<\/a><\/strong>\u00a0<\/span>describes as a testimony of those cultures \u201cthat Missoni has in her blood and which she has often translated, through Signs, Shapes and above all a great deal of Color, into Fashion\u201d. Ottavio\u2019s tapestries are exhibited for the first time in Japan, at the Yurakucho Asahi Gallery in Tokyo.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Oliviero Toscani<\/a><\/strong>\u00a0<\/span>portrays the Missoni family as the subject for a \u2018historic\u2019 advertising campaign.<\/p>\n Ottavio Missoni is the first stylist to participate in the Infiorata of Genzano in Rome.\u00a0<\/span>The Infiorata<\/a><\/strong>, which is held every year in the month of June, consists in the creation of flower petal paintings, drawn on the pavement of the historic via Livia.<\/p>\n In February, in Munich, they received the <\/span>ModeWoche<\/em> Moda 1992 award, a prestigious recognition \u201cFor their contribution to the affirmation of the creativity and innovative capacity of Italian fashion\u201d. They celebrate the event with a fashion show at the <\/span>Prinzregententheater<\/em>.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/1992-pe-Oliviero-Toscani-Primo-cambio-5.jpg” title_text=”1992-pe-Oliviero-Toscani—Primo-cambio-(5)” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n It is their 40th anniversary of marriage and work together. In March, David Parsons, one of the most acclaimed American choreographer and dancer in the world of contemporary dance, asks the Missonis to design the costumes for his latest work\u00a0<\/span>\u2018Step Into My Dream<\/a>\u2019<\/strong>\u00a0<\/span> In June the Civic Gallery of Modern Art of Gallarate hosts the exhibition \u2018Ottavio e Rosita Missoni Story<\/a><\/strong>\u2019, a tribute from the city where their successful business began. An exhibition called \u20181921<\/h4>\n
1931<\/h4>\n
1937<\/h4>\n
Called to join the Italian Athletics National Team, with the blue shirt in Paris he beat the French over 400 metres.<\/p>\n1939<\/h4>\n
1942<\/h4>\n
1946<\/h4>\n
1947<\/h4>\n
1948<\/h4>\n
Rosita and her fellow students are present at Wembley Stadium on the day in which Ottavio wins his battery in the 4oo meters hurdles thus conquering a place in the final.
They met in those days thanks to Rosita\u2019s friendship with Ivana Testa, daughter of Franco Testa, president of the Gallaratese Gymnastics Society. In Trieste Ottavio starts a knitwear business with his friend Giorgio Oberweger. In a small factory, four machines in all, he produces wool training suits, the \u2018Venjulia\u2019. These will be the suits adopted as the uniform by the Italian National Team<\/p>\n1949<\/h4>\n
1950<\/h4>\n
1951<\/h4>\n
1953<\/h4>\n
Ottavio competed for the last time in the national team in 1953 at the age of 32: 17 years old with the blue shirt, perhaps a record as regards the specialties of the race.<\/p>\n1954<\/h4>\n
1955<\/h4>\n
1956<\/h4>\n
1958<\/h4>\n
1960<\/h4>\n
1961<\/h4>\n
1962<\/h4>\n
1963<\/h4>\n
1965<\/h4>\n
Rosita is invited by her parents to the Genoa-New York maiden voyage of the ship \u2018Michelangelo\u2019. In May in New York, through mutual friendships that he had cultivated in Paris during his already frequent business trips, she meets\u00a0<\/span>Emmanuelle Kahn<\/a><\/strong>, a young French designer to whom she will propose a collaboration the following year.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1966<\/h4>\n
\u201cSplendid girls armed with colored felt-tip pens, traced signs and drawings on a backdrop that also served as from \u2018transparent\u2019 behind which the mannequins repeated, in a whirlwind of changes of light, the gestures made in the proscenium and almost visibly changed the toilets which would reappear in an authentic dimension in front of the transparent. A kind of magic made up of Chinese shadows that took shape and resumed it in this carousel of surprises\u201d, writes Carletto Colombo, director of the theatre, of that evening-event. It is said that the vertical \u201ccut\u201d in the backdrop of the scene from which the models emerged must have been made by Lucio Fontana, at Colombo\u2019s request. But the artist was out of town. In November at the 12th port-\u00e0-porter show in Paris they present the Spring Summer 1967 collection.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/1966_1967-Arianna.jpg” title_text=”1966_1967-Arianna” align=”center” _builder_version=”4.20.0″ _module_preset=”default” min_height=”225px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1967<\/h4>\n
In April they are present for the first time at the Palazzo Pitti fashion shows in Florence.
Rosita realizes at the last moment that the mannequins didn\u2019t have what Marilyn Monroe called \u201c the intimates\u201d of the right color under the very light lam\u00e9 blouses and sends them on the platform without a bra under the shirt which, in the light of the spotlights, becomes transparent. The reproaches of the executives rained down: \u201cWhat do they think, that Pitti is the Crazy Horse?\u201d. Elsa Rossetti opens the piece with the title \u201cEven a sexy evening at the fashion shows in Florence\u201d and comments: \u201cMissoni\u2019s ideas were the most whimsical and eccentric of the day\u201d. But not everyone understands. So in the following edition, while in Paris Yves Saint Laurent launches the nude look, Tai and Rosita are not invited to Florence. Thus they take the opportunity to present their summer collection in\u00a0<\/span>Milan at Piscina Solari<\/a><\/strong>\u00a0<\/span>in what is defined as \u201ca memorable and singular aquatic show\u201d based on inflatable armchairs and floating and transparent furniture.
In this year they bring their collection for sale in Paris, achieving growing success.<\/p>\n1968<\/h4>\n
In autumn for interest of\u00a0<\/span>Consuelo Crespi<\/strong>\u00a0<\/span>Tai e Rosita met\u00a0<\/span>Diana Vreeland<\/strong>\u00a0<\/span>at Grand Hotel in Rome. \u201cWho says there are 7 colors? There are also tones!\u201d. It is the famous phrase that Diana Vreeland says on this occasion and it will be she who will later organize a series of meetings for them in New York with the most important buyers, fairy godmother and tutelary deity from overseas<\/p>\n1969<\/h4>\n
They built the new plant in Sumirago based on a project by Enrico Buzzi. In the hills, between woods and countryside, where you can see Monte Rosa as Rosita has always seen it from Golasecca. \u201cTo work in a place considered ideal for spending the weekend\u2026 If anything, you go to the city for the weekend,\u201d says Ottavio.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/2022\/06\/1970_SFILATA-PITTI-FIRENZE-AI.jpg” title_text=”1970_SFILATA PITTI FIRENZE” align=”center” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1970<\/h4>\n
Maria Pezzi<\/a><\/strong>\u00a0<\/span>writes in Il Giorno: \u201cAlthough I have already illustrated a model by Missoni, it is impossible not to talk again about the success of this collection which some authorities have defined as one of the most beautiful in Europe. Very personal and current with models that form a mosaic of mosaics, in multiple processes, merging that bit of modern folklore with an exceptional and absolutely new chic\u201d. Ottavio and Rosita Missoni become \u2018the Missonis\u2019.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]In September they participate in the fourth edition of \u2018Mare Moda Capri<\/a><\/strong>\u2019 presenting a preview of the Summer 1971 Collection. The catwalk includes a jury and an award, the\u00a0<\/span>\u2018Tiberio\u2019 d\u2019oro<\/a><\/strong>, which is awarded to the Missoni. Marvin Traub, president of\u00a0<\/span>Bloomingdale\u2019s<\/em>, decides to open a Missoni boutique in the prestigious department store. It is the first in the United States.<\/p>\n1971<\/h4>\n
In March, the Missonis present in\u00a0<\/span>Cortina an apr\u00e8s-ski women\u2019s\u00a0<\/span>collection<\/em><\/a><\/strong>: a total look of solid color knit suits with multicolor\u00a0<\/span>inserts<\/a><\/strong>\u00a0<\/span>patchwork. The newspapers began to compare Ottavio\u2019s chromatic compositions to contemporary works of art.
In November, Bernadine Morris wrote in the New York Times: \u201cThis is what Chanel would do if she were still alive, young and working in Italy\u201d.<\/p>\n1972<\/h4>\n
In May again, Bernadine Morris writes in the New York Times in an article dedicated to the Missonis: \u201cThey make the best knitwear in the world, someone says the most beautiful fashion in the world\u201d.
The SS 1972 Collection is sold in Dallas by Neiman Marcus.
In November Woman\u2019s Wear Daily in an editorial \u201cWho has Fashion Power?\u201d places the Missonis among the twenty Fashion Powers in the world.
The family moves to the new house in Sumirago built in the woods adjacent to the company.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/1971-LUOMO-VOGUE-Lino-Capolicchio-crop.jpg” title_text=”1971-L’UOMO-VOGUE-Lino-Capolicchio-crop” align=”center” _builder_version=”4.20.0″ _module_preset=”default” width_tablet=”” width_phone=”65%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1973<\/h4>\n
Comment on Il Giorno\u00a0<\/span>Maria Pezzi<\/a><\/strong>: \u201cTheir\u00a0<\/span>put-together<\/em><\/a><\/strong>\u00a0<\/span>look, that is this free, coordinated fashion left to the choice and personal taste of the customers has become universal. In general, the winners are called the \u2018unmistakables<\/em>\u2019, those who are never wrong, because they have created a current, universally accepted style and the seasonal change is so gradual as to never alter \u2018the image it is a guarantee\u2019\u201d.
Il \u2018Patchwork Missoni<\/a><\/strong>\u2019 is located at the Metropolitan Museum of Art in New York, conferred by Bill Cunningham. Other \u2018Missonis\u2019 can be found at the Museum of Fine Arts in Dallas and at the Museum of Costume in Bath in England.
The first collection of household linen produced in the United States by Fieldcrest is born.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/2022\/06\/1974-pe-Cena-con-sfilata-ristorante-Al-Toula-Ph-Maria-Mulas-dicembre1973-lr.jpg” title_text=”1974 pe Cena con sfilata ristorante Al Toula Ph Maria Mulas (dic” _builder_version=”4.20.0″ _module_preset=”default” min_height=”240px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1974<\/h4>\n
In autumn, Hebe Dorsey wrote in the International Herald Tribune: \u201cThe Missonis do something that only great designers can do. They have established a style and they work on it, improving it, instead of changing everything every season\u201d.
In autumn\u00a0<\/span>June Weir<\/a><\/strong>\u00a0<\/span>and\u00a0<\/span>Joan Buck<\/a><\/strong>\u00a0<\/span>on the WWD they write: \u201cMissoni already offers a good reason to come to Milan. But Rosita and Tai Missoni are no longer just Italian fashion, they are world leaders\u201d.
The collaboration with Giorgio Saporiti begins to dress the furniture produced by Saporiti Italia in Missoni fabric.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1975<\/h4>\n
Gianni Mura<\/a><\/strong>\u00a0<\/span>on Epoca dedicates a four-page service to them which opens with the title \u201cAgnelli-Ferrari-Fellini and\u2026 the Missonis\u201d.
In september\u00a0<\/span>Renato Cardazzo<\/a><\/strong>\u00a0<\/span>pays homage to Ottavio\u2019s work by setting up a personal exhibition in Venice at the Il Naviglio Art Gallery in which he exhibits his fabrics as paintings.\u00a0<\/span>Guido Ballo<\/a><\/strong>\u00a0<\/span>presents the catalog with the title \u201cMissoni e la Macchina Mago<\/a><\/strong>\u201d.
Ferruccio Landi makes a complete critical examination of it in an article with the title \u201cMissoni a work of art in pullover format\u201d.<\/p>\n1976<\/h4>\n
Ottavio is proclaimed together with\u00a0<\/span>Gianni Agnelli<\/a><\/strong>,\u00a0<\/span>Carlo d\u2019Inghilterra<\/a><\/strong>\u00a0<\/span>e\u00a0<\/span>Robert Redford<\/a><\/strong>\u00a0<\/span>one of the ten most stylish men in the world.
In the household linen sector, they receive the \u20181976 Tommy Award\u2019 from the American Printed Fabric Council Inc., the coveted prize for printed fabrics.
In November\u00a0<\/span>Pia Soli<\/a><\/strong>\u00a0<\/span>writes in Il Tempo di Roma: \u201cThe Missonis represent the new way of life where luxury is not the cost but the genius, the imagination, the simplicity. The Missonis dress people for real life, their structures are elementary, loaded only with designs and colors that pop up every season more overbearing than ever\u201d.<\/p>\n1977<\/h4>\n
In November in the New York Times Bernadine Morris writes: \u201cIt was about a decade ago that the Missonis elevated home knitting to something akin to art. Their dresses are collected by ladies from all over the world who live for fashion and by those who wouldn\u2019t give a damn for fashion, but love beautiful things\u201d.<\/p>\n1978<\/h4>\n
Ottavio exhibits his fabrics in Trieste at the Galleria Torbandena.<\/p>\n1979<\/h4>\n
In the New York Times under a five-column headline: \u201cMissoni dresses: a success at the opening of the Milan fashion shows\u201d Bernadine Morris begins her piece thus: \u201cThe Missonis who have elevated knitting to an art form\u2026\u201d and concludes: \u201cIt was fitting that the Missonis had brought the audience to their feet after transforming this industrial city into a fashion hub. When they decided to present their collections in Milan a few years ago, the main fashion activity was in Florence or Rome, now shopkeepers from Australia and Japan arrive in Milan making Milan a European fashion Mecca, second only to Paris\u201d.
In October they present the first men\u2019s collection in Florence.
Still in 1979, the Municipality of Milan awarded Ottavio the gold medal of Civic Merit for his contribution to the prestige of Milan with the following motivation: \u201c In his early youth, a well-known sports champion, Italian representative at the London Olympics and student world champion, he then devoted himself intensely to the fashion sector, particularly in the field of knitwear elevated to art value, creating, with the collaboration of his wife Rosita , an absolutely original line marked by high stylistic quality, contributing to the prestige of Milan in this sector through a production now held in high esteem in the most important European and American markets\u201d.<\/p>\n1980<\/h4>\n
The collaboration for the study of the interiors of the Fiat Group cars begins.<\/p>\n1981<\/h4>\n
In April, at \u2018Incontri-Venezia\u2019 present the first collection of furnishing fabrics produced by T & J Vestor di Golasecca, the same company of Rosita\u2019s grandparents and run today by her brothers Alberto and Giampiero Jelmini and by cousins \u200b\u200bRenzo and Piero Torrani. From this collaboration, the collections of Carpets and Household Linens were also born.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/2019\/04\/1981_MISSONI-profumo-06-brochure.jpg” title_text=”1981_MISSONI profumo 06 brochure” align=”center” _builder_version=”4.20.0″ _module_preset=”default” min_height=”280px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/1981_ARAZZI-DI-MISSONI-copertina-catalogo.jpg” title_text=”1981_I NUOVI ARAZZI DI MISSONI 001″ align=”center” _builder_version=”4.20.0″ _module_preset=”default” width_tablet=”” width_phone=”65%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1982<\/h4>\n
\nOttavio organizes tapestry exhibitions in Munich at the <\/span>Haus der Kunst<\/em>, in Stockholm at the Blumenthal Gallery.<\/p>\n1983<\/h4>\n
Enzo Biagi<\/a><\/strong>\u00a0<\/span>in the Corriere della Sera he wrote: \u201cOttavio keeps running, he is engaged in a long game, a bet that never ends, two pieces of fabric of any color are enough for him, some felt-tip pens, some squared paper, the kind that children use at school, to translate his fantasy; and from those things Rosita will obtain garments of an unmistakable style\u201d.
In November Ottavio Missoni receives the \u2018San Giusto d\u2019oro\u2019 award given by the Giuliano Cronisti Group to fellow citizens whose activities and works in the field of culture, science and art have contributed to making the city known and appreciated.
The illustrator artist\u00a0<\/span>Antonio Lopez<\/a><\/strong>\u00a0<\/span>represents the winter collection by creating an unforgettable advertising campaign. It is the beginning of a collaboration that will last several years.
Starting from this year, Missoni has signed licensing agreements with prestigious companies such as Marzotto, Safilo and Malerba.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1984<\/h4>\n
1985<\/h4>\n
1986<\/h4>\n
They participate in the exhibition \u2018Futurismo & Futurismi\u2019, designing themed objects and accessories for the occasion.
The Missonis sponsor the \u2018Comedy Italian Style\u2019 Cinema Exhibition which is presented at the Museum of Modern Art in New York. For the occasion, they present their collection in the halls of the Museum.
In June, the President of the Italian Republic confers on Rosita the honor of \u2018Commander of Merit of the Italian Republic\u2019.
With the winter season, Missoni creates the first advertising catalogue. The photographer is Giovanni Gastel.<\/p>\n1988<\/h4>\n
In September, the exhibition of tapestries \u00a0<\/span>\u2018L\u2019emozione della materia\u2019<\/a><\/strong>\u00a0<\/span> opens at at the Museum of Applied Arts in Zagreb[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1989<\/h4>\n
1990<\/h4>\n
They are commissioned by the Ministry of Agriculture and Forestry to design the new uniforms for the personnel of the State Forestry Corps.
In New York during the 7th Gala \u2018Night of Stars\u2019 Rosita receives the \u2018International Design Award\u2019 conferred by Fashion Group International, a group that includes 600 fashion journalists Americans, \u201cfor having decisively influenced the field of textiles and fashion design, creating a style\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]Also in New York, on 30 November the Missonis receive a \u2018Special Lifetime Achievement Award\u2019 during the \u2018Gala Italia\u2019 edition \u201cfor the many great successes achieved internationally for the improvement of Italy\u2019s image and prestige and Fashion\u201d.
Rosita receives the \u2018De Wan Successful Woman\u2019 award.<\/p>\n1991<\/h4>\n
1992<\/h4>\n
1993<\/h4>\n
On June 2, the President of the Italian Republic confers on Ottavio the honor of \u2018Knight of Merit for Work\u2019.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.archiviomissoni.org\/wp-content\/uploads\/1994-Step-into-my-dream-Locandina.jpg” title_text=”costumi danza” align=”center” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1994<\/h4>\n
\nwhich will open their New York season at the Joyce Theater. Later it will become part of the repertoire of\u00a0<\/span>David Parsons Dance Company<\/a><\/strong>.
In July, on the occasion of the fashion shows, Pitti Immagine and the Municipality of Florence awarded Ottavio and Rosita Missoni the \u2018Pitti Immagine Award\u2019 with the following motivation: \u201cForty years ago Ottavio and Rosita began an original and creative research in knitwear: lines, color, fantasy, invention. A completely new style was born that brought inspiration and art into the everyday life of dressing and that the public would immediately learn to love. Unique among the major protagonists of great international fashion, the Missonis bring to life in knitwear the magic of colors, the physicality of materials, the innovative and refined technique of warps and wefts, the profound sense of their culture. Their work expresses an extraordinary tradition of high craftsmanship, a spirit which they proudly claim and which continues to harmoniously pervade their life and their activity. Pitti Immagine and Florence are honored to recognize Ottavio and Rosita Missoni with the award for an inimitable career\u201d.<\/span>
For the occasion, Pitti Immagine is organizing the exhibition<\/span>\u2018Missonologia<\/a>\u2019<\/strong>, a large thematic retrospective with more than 100 exhibited garments from their archive, which will be held at the Ridotto of the Teatro della Pergola.<\/span>
The volume of the same name is published by Electa<\/a>, a book destined to become a document of the history of Italian fashion and costume over the past forty years.<\/span>
Some \u2018historic\u2019 dresses from the late Sixties in striped mesh knit are chosen by Germano Celant for the exhibition \u2018Italian Metamorphosis 1943-1968\u2019 at the Guggenheim Museum in New York.<\/span>
In September, on the occasion of the Closing Ceremony of the World Swimming Championships, they designed the costumes for the television show \u2018Sport in Danza\u2019 with the Ater Balletto directed by Amedeo Amodio, broadcast live from the Foro Italico in Rome.<\/span>
In October, the \u2018Missonology\u2019 exhibition is expanded and set up in the spaces of the Museum of the Fine Arts Society and Permanent Exhibition in Milan.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1995<\/h4>\n
In December, the Japanese Nagoya Fashion Association stages a re-edition of the\u00a0<\/span>\u2018Missonologia<\/a>\u2019<\/strong>\u00a0<\/span>at Nagoya City Museum.<\/p>\n1996<\/h4>\n