Missoni 50°

Born in 1953, the Missoni business is 50 years old. On the occasion of this anniversary, Missoni is staging a large retrospective fashion show: a selection of more than 100 models chosen from historical pieces in the archive with the aim of highlighting the continuity and at the same time the actuality of its language. This creates a spectacular itinerary of inventions, innovations and anticipations unmistakably linked to the history of Missoni.

In May Missoni is guest of honor at the Life Ball of Vienna, one of the most important charity events in Europe in favor of AIDS Life. Here he presents a preview of the retrospective fashion show. However, the official debut is in Milan during the October fashion week, with a surprise ending: a huge curtain falls and the company’s employees appear as “Angels” while the Missoni family applaud with emotion. Suzy Menkes comments in an article in the International Herald Tribune: “The beloved Missonis are what Italian fashion would like to see itself: one big happy family of practical wizards”.


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